SEO and Online WebSite Marketing & Promotion Services
Is your website achieving a No. 1 ranking (or top position) on Google or other major search engines, or even a high ranking within the top 20? If not, then you could be losing thousands of potential customers each month. View our excellent ranking results here
Our SEO specialists have 8-12 years hands on experience optimising websites for Google and we therefore have a good understanding of Google’s ever changing technology.
We can also offer hand-on SEO services to achieve a high position on the other major search engines including Bing and Yahoo. We also offer other forms of online marketing and promotion including banner advertising, business directory submissions, link building, Google Pay Per Click (PPC) advertising, Google Places, and social media marketing / networking eg. using Facebook, Twitter, YouTube, LinkdIn, BranchOut, Blogs, etc.
We can also offer SEO consultation or full training and teach you how the search engines work and how to optimise your own website and take care of all your other online marketing.
Online Web Site Marketing and Promotion using Search Engine Optimisation techniques (SEO)
By dominating the Search Engines potential customers will be steered to your Web Site instead of your competitor’s. Search Engine Optimization is very affordable compared to other marketing methods. When done well, the results can be incredibly good.
What are Search Engines?
Search Engines assist businesses to find information on the internet. Potential customers will enter ’keywords’ in a Search Engine and perform a search. The Search Engine generates a list with Web Sites related to the subject. The higher your Web Site is on this list, the more chance somebody will visit it.
Introduction to our Web Site Optimizaiton Services (SEO)
Successful search engine optimization and high rankings on the search engines is not a simple task, which is why so many businesses online today are finding it hard getting visitors to their web sites, resulting in very few customers, low sales, and therefore failing online businesses. You can have the most amazing looking web site with flash, video and sound, but if it’s not designed and optimised with search engines in mind, no one will find your web site on the Internet.Choosing the right web promotion company to promote your business on the Internet can be a difficult and a dangerous task indeed. Choosing the wrong company without a proven track record of success can ruin your reputation and business. We have had 6 years of hands on experience with promoting web sites on the search engines and are constantly keeping up to date with the ever changing search engine technology including Google’s latest Algorithm Technology. We have a proven track record for achieving a high position on Google, Yahoo and MSN for our clients…..here is the proof – see for yourself!
This is the first step where we look at your current website to determine how much work is required to achieve a good position on the Search Engines. We also like to view your past and current web site statistics if possible.
Product, Industry and Competitor Research
Once we have analysed your website and your requirements, we undertake research into your products, services, industry and competitors.
The next step is to undertake keyword research to find out what search terms your potential clients will be using on the search engines. Then we determine how competitive these keywords are and start constructing the primary and secondary keywords and key phrases to target your customers.
To achieve a high ranking on Google and Yahoo and other major search engines your web site will need to be search engine friendly. Your web pages will need to be fully optimised to include strong keyword content, meta tags (for some search engines excluding Google), alt tags, etc. Some search engines cannot index web sites that contain frames and Flash so it’s very important in these cases to take measures to ensure these sites can be indexed.
Next we will start Link Building which is simply exchanging links with other companies in similar industries (not your direct competition). Link building is very important because each incoming link to your website acts like a referral and Search Engines love referrals! We have to ensure that we link with the right type of websites, ie. good quality with a good Google PR.
Some search engines require meta tags and alt tags. These are simply keywords embedded into your web page code and images on your web site.
Once your web site has been fully optimised, we submit your site to the major search engines, including Australian search engines. Many search engines charge a fee to register in their database, but there are still some FREE search engines on the internet. We submit only to the free search engines, unless you specifically request to be included in a paid listing. Google is one of the most popular search engines on the Internet today and has the option for both paid or a free listings. Many of the smaller search engines feed from Google, so it is very important to be listed on the Google search engine.
In addition to submitting your site to the search engines, we will also submit to business website directories. This will assist in getting more traffic to your website as well as act incoming referral links.
Social Media Marketing & Networking
Social media is becoming more popular and a great way to get more customers to your website. We can assist with design and setup of Facebook pages, twitter pages, blogs and YouTube videos.
Approx. 30-40 days after we have submitted your website to the search engines, we will send you a report with details of your website position on Google for the various keyphrases we use. This report will be sent to you monthly during the term of your Contract.
We provide a report of your website statistics which includes traffic hits, ie. the number of unique visitors to your website before, during and after we perform our promotion work. This report will be sent to you during the term of your Contract.
Ongoing Monitoring and Maintenance for term of Contract
For the term of your contract we will perform ongoing monitoring of your website position on the search engine, and should it fall in position we will perform maintenance on your site to ensure the position continues to grow again.
Google Analytics (formerly: Urchin) Software for ongoing Traffic Monitoring
Google Analytics free software program will assist you in monitoring your website traffic. It gives very comprehensive results and can be installed by signing up with the service via Google’s website or we can set it up for you. If you are looking for an SEO software solution to help you optimise and promote your website on the search engines, try WebCEO. We currently use it here at Web and Print Design, for doing ranking reports and some keyword research.
Google Analytics free software program will assist you in monitoring your website traffic. It gives very comprehensive results and can be installed by signing up with the service via Google’s website or we can set it up for you. If you are looking for an SEO software solution to help you optimise and promote your website on the search engines, try WebCEO.We currently use it here at Web and Print Design, for doing ranking reports and some keyword research.